Presentation: In this presentation, we will teach you how to build yourself as a brand, a subject matter expert, and a thought leader in systems engineering. We will help you to orchestrate your story by sharing the value of who you are and what you do to make a difference in your organization. Learn how to best use social media, including the principles needed to optimize your presence on LinkedIn, Instagram, X (formally known as Twitter) and Facebook. These techniques will strengthen your message and broadcast your "story narrative" for greater awareness. We  encourage you to start by sharing information about INCOSE as an easy first step. We then show you how to create your own content with the guiding principles from the INCOSE Marketing Hub.

The INCOSE Marketing Hub provides you with the resources needed to showcase your skillset in the workforce today.  The goal is for you to build your brand and presence using our tips and instructions to establish yourself as a system engineering leader.

Speakers: Samantha Bernal, Honor Lind, and Anthony Abi Badra

Cost: Free.

Agenda:

• 6:45 – 7:00 pm Chapter Business Meeting

• 7:00 – 8:00 pm LECTURE